"The items surrounding us must have a visible
identity, which reflects functionality"
Mads Odgaard is a designer who seeks the universal. And
according to him the way to the universal goes via simplification.
When we simplify, we move towards the functional nucleus of the
product where all cultural and taste-related layers are peeled away
- or at least reduced to a minimum. Thus cleansed of all
superfluity, the product appears pure, simple and logical. But
accommodating nevertheless, because the functional identity of the
product reveals itself to you, no matter who you are. This means,
in all simplicity, that a lamp designed by Mads Odgaard makes
itself crystal clear for what it is: A lamp - an instrument for
spreading light. Quite simply.